Proposed research for GOA

Tipado.com has been, for the most part, a theoretical expose on the inner workings of oneirological advertising. The content found throughout the site provides a firm groundwork for oneirological advertising to exist. However to solidify its conceptual feasibility, oneirological advertising must be tested against the rigors of the scientific method.

Smelling advertisements in your pillow

In regards to COA, a continuous stimulus that traverses the addressee's entire duration of sleep should be more then adequate to create an ornamental attractor within the dreamscape and thus create an effective oneirological advertisement. This stimulus, however, must be independently recognizable as its own self-sufficient entity.

Creating the perfect environment

Written by Terry Tipado

Monday, 09 February 2009 00:56

Globular oneirological advertising's effectiveness is rooted in its ability to create a vacuum-like environment. When constructing such an arena, the reduction and eventual elimination of variables that could detract from the process of any GOA method is the ultimate goal.

The more isolated the addressee is in the designated environment, the higher the probability that the GOA method will be successful. Aside from isolation chambers that deprive people of their senses in a very intense and direct manner, movie theaters are the only other field in which this is practiced regularly. In order to better understand GOA production techniques, it’s logical to focus on how movie theaters facilitate an isolation-like environment.

In a self-conducted online interview, movie theater designer Patrick Hoesly states that the primary goal of theater construction is to dissipate foreign stimuli while containing or isolating the desired experience. Realistically, all theaters should be able to prevent 95 percent of sound at a reasonable price; they could achieve complete auditory isolation if their budget permits. The only acoustic competition is from neighboring theater rooms. Innovative sound dampening techniques quell the outside noise. The sidewalls in each house are tapered inwards to deflect the sound back down to the cushioned seats. These same walls are constructed with three layers of gypsum board on each side. The walls are then filled with sound absorption insulation and all conjoining sections are filled with sound deadening chalk. The wall is 16 inches thick. According to acoustic engineers, this is the perfect wall shape and the precise thickness to stop most foreign sound waves. In the following diagram, we see Patrick Hoesely’s project in an early stage:

Isolation chamber

In this particular AMC theater, the seating is tiered — called stadium seating. This seating alignment helps prevent any sound from hitting the back wall, which is strategically stacked with seats.

If isolation chambers exist solely to eliminate the invasion of foreign stimuli, then the modern movie theatre is a perfect example. By examining the characteristics of a isolation chamber that is familiar to us, we can generalize those characteristics to environments suitable for globular oneirological advertising. Like movie theaters, environments made for GOA require absolute precision and must account for (and hopefully eliminate) all external stimuli.

Last Updated on Sunday, 15 February 2009 11:41

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